With the goal of encouraging teens and adults to protect themselves against HPV-related cancers by getting Merck’s Gardasil9 vaccine, we partnered with the global health care corporation and altavia.cloudraker to raise awareness for Gardasil9 in point-of-care (POC) locations frequented by our target audience across B.C., Alberta, Ontario, and Quebec.
Challenged with reaching a younger audience (ages 9 to 45) in contextualized healthcare settings, we brought Gardasil9 messaging to pharmacies and GP clinics with engaging digital screens and static posters in the waiting rooms of each location. We also developed a custom network in dental clinics - which are visited more frequently by a younger audience - showcasing static messaging in the examination and waiting rooms of each location.