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frequently asked questions (FAQ)

What is an HCP?

This acronym stands for Health Care Professionals, such as pharmacists, doctors, and specialists.

What does POC mean?

This acronym stands for point-of-care. POC advertising is located in hyper-focused medical environments that offer high dwell times.

Can you target specialty clinics?

Yes! We have run campaigns in sleep clinics, dental clinics, dermatology clinics, optometry clinics, and can explore other locations through custom-built campaigns.

Can this media speak to doctors and other HCPs?

Yes! Past campaigns have consisted of placing media directly in examination rooms and break rooms within hospitals and clinics (both specialized and GP).

What print media can be placed in these POC locations?

We can produce and place branded brochures, guides, pamphlets, and educational materials at the counters of each location, ensuring that the material will be seen by patients and HCPs alike.

Can I run an experiential marketing campaign in these locations?

Yes! We work with clients to create custom campaigns that add another level of depth to consumer experiences in clinics and pharmacies across Canada.

Where are your digital screens located?

We have DOOH assets in the waiting rooms of clinics and pharmacies, and across a wide variety of areas within hospitals.

What kind of static assets/formats do you have?

We print high-contrast posters that can be explored in any location of the client’s desire. For past campaigns, we have placed poster messaging in examination rooms, patient waiting rooms, HCP break rooms/offices, at reception desks, and at hospital hand sanitizing stations.

Which provinces do you cover?

We have assets in 10 provinces (British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland).